A family-owned furnishings retailer poised at the brink of national expansion, looking to transform from a furniture company to a household brand. Our team crafted a strategy to illuminate the way the brand brings design possibilities within reach for consumers through their expansion selection of styles and exceptional value. The brand became the “Space to Inspire” – offering consumers both the structure and spark needed to make their unique creative visions, reality. Belo Home provides the framework for customers to express their style—whether they choose to color within the lines–or outside!