Vertical farming startup based in the conviction that America needs to farm more sustainably, access to homegrown food supply increases quality and access, and there is an opportunity to invest in Appalachia and create jobs. Our creative strategy was drawn from these core values, positioning the brand as “Rooted in Right.” Drawing inspiration from the landscape that would surround it and people that would create it, we established brand attributes that were approachable, real and connected to the land. Founded in growing things with integrity, harvesting in harmony.